Search Engine Optimization
The question we've been asked a lot lately is whether or not every website needs an SSL certificate.
The urgency is definitely picking up and soon every reputable online presence will be secured with that soon-to-be-familiar green lock icon beside the address bar. The classic http protocol will be replaced with https and if you're not on board then questions will arise.
In short, we really do see the need for everyone getting on board. Here's why:
1. Added security leads to credibility
Any added security tells your website user that you are doing your due diligence in keeping their information protected. Since it is very easy for even the most tech-savvy individual to get caught up in hacking or identity theft, why risk sending any message that will scare your customers or clients away from your website?
2. Protect passwords and logins for internal staff
Many organizations that we work with have secure member areas of their sites where information is shared that is meant only for internal use. Adding SSL will further encrypt any data that's filled out via forms, calendars, and interactive modules where information is shared.
3. Rankings with Google and other search engines
This is the reality that Google has been trying to communicate for a while now. All un-encrypted websites will be flagged as 'Unsafe' and if you're not, then you will see a slight drop in your ranking. All the way back in 2014, Google indicated that HTTPS would be a ranking signal, giving a small rankings boost with sites that are SSL and with the added pressure that they are putting on everyone in 2017, it doesn't take much to finally see the value in getting on board.
It's time to take the steps necessary and give your website that green lock of security!
You can visit our SSL Certificates page here to get started and request yours today.
Digital Marketing can feel like a dark tunnel that every business is asked to walk through.
The challenge doesn't become whether or not you're going to do it. Now that 2016 is here, the question becomes, who are you going to trust to help get you through, into the light?
My thought is this:
Don't just assume that the person with the biggest flashlight knows how to use it.
When you are walking in the dark you want to find the person near you who has the biggest and brightest flashlight. But what if all they end do is shine the light on themselves? Or worse, what if they shine it in your eyes, blinding you from the facts? Then they're just having fun with you.
This ever-changing industry of Digital Marketing has a lot of talkers, a lot of "experts" who want to tell you how much they know. They like to impress you with current trends they think they know and can discuss the technology in a way that enlightens, but actually confuses you.
In reality, if you want to get through this Digital Marketing tunnel successfully, find someone who knows where to point the flashlight so that you can be sure you're taking the right steps. Someone who's willing to walk with you.
That's something we at Henderson Web Solutions are passionate about doing. We've been in this tunnel for a while now and have some interesting experiences we can share with you. So let's have a conversation.